The rise of the “grey nomads” is driving a boom in the sale of luxury motorhomes and caravans in Australia.
The predominant hair color at the packed ASB Showgrounds was grey. Most visitors were couples, and people were spending large amounts of money.
What’s driving this spectacular boom? “The reason is the Baby Boomers. At the moment there is something like 670,000 people aged 65 or over. By 2030, it will be 1.2 million. These are fit, healthy people, seeking adventure,” Gillies said, noting they don’t want to be tied down.
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