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Gr8Lakes Camper: ‘Roughing it’ continues to get a little less rough

From the bloggers at Gr8Lakes Camper.

More than 40 million Americans will head into the wild on a camping excursion this year, but 2015 is different from previous years in that people are ditching the basics and spending significant dollars to take their outdoor experience to a whole new level, says Leslie Linevsky, cofounder, in an announcement.

According to sales indicators from hottest outdoor gear retailers, campers this year want to “rough it,” but only if that means they have creature comforts on-hand.

“People want Dutch ovens and accessories, comfortable camp furniture such as hammocks, Yeti coolers and survival gear,” said Katie Barnes, eCommerce manager for C-A-L Ranch Stores. These are all smart purchases considering that the average camper spends at least 13.6 days per year in the wild, according to the 2013 American Camper Report, an Outdoor Foundation study.

Among campers, 79 percent call their excursions an adventure and 75 percent consider it an escape, according to the same study. Whether campers call themselves adventure enthusiasts or wilderness escapists, e-marketing experts at report that year after year, campers cause a May through June surge in consumer traffic at online stores and catalogs specializing in outdoor gear and camping equipment.

To read the full story by Gr8Lakes Camper, click here.

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