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Gr8Lakes Camper: REI relaunches digital outlet business to offer members off-price outdoor gear

From the bloggers at Gr8Lakes Camper.

Recently REI, the national outdoor specialty retailer and consumer co-op, launches REI Garage, a new digital store that offers a unique shopping experience for best-in-class, off-price products handpicked by co-op experts. REI Garage replaces REI Outlet and features a focused product assortment of only the top closeout products and brands that its members love.

“The outlet space is way too complicated and confusing right now, and the shopping experience feels unnecessarily chaotic. It’s too hard for consumers to sort between genuine, first-rate products, and gear that was made specifically for the second-tier market. REI Garage is a complete rethink of this space. We are curating gear so that the shopping experience is clearer, simpler, and less pressured,” said Mark Seidl, REI’s divisional vice president of Digital Retail and general manager of REI Garage.

“We’re working with vendors to find top-tier closeout product and offering it at the best possible prices. This is a very different approach from how most companies operate in this space, and we think it is more aligned with the experience customers expect at REI.”

To read the full story by Gr8Lakes Camper, click here.

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