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Gr8Lakes Camper: New, multicultural generation of campers benefitting from time spent outdoors

From the bloggers at Gr8Lakes Camper.

More than 1 million households in North America started camping last year. Of these new campers, 18 percent are African-American, 11 percent are Hispanic, and 44 percent are millennials, according to the 2016 North American Camping Report, an annual independent study supported by Kampgrounds of America, Inc. (KOA).

The research findings suggest that not only is there an increase in African-American, Hispanic and Asian-American representation overall, but among new campers for 2015, representation closely matches overall population (i.e., census) figures, indicating that this new generation of campers is truly multicultural.

To read the full story by Gr8Lakes Camper, click here.

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