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Bloomberg: Millennials hit the road in a sleek new generation of RVs

From the publishers at Bloomberg:

This fall, one of the hottest things in outdoor gear wasn’t a new drone or motorized skateboard. The tech tastemakers — from Outside Magazine to Gear Patrol — collectively drooled over a recreational vehicle. That’s right, an “RV” — specifically the Airstream Basecamp, a $35,000 teardrop of aluminum that can be towed behind a Subaru.

The aerodynamic, riveted pod comes with one massive panoramic window, solar power, Italian cabinetry, and a Bose Bluetooth speaker system. It’s an RV made for Instagram, not cousin Eddie, and it’s been in high demand since hitting dealerships in September.

“It’s really kind of an online phenomenon,” said Bob Martin, chief executive of Airstream parent Thor Industries. “Our social media hits have been incredible.”

To read about the new generation of RVs, check out the Bloomberg feature.

About Greg Gerber

Greg Gerber is the editor of Let's RV and the editor of RV Daily Report. A Wisconsin native and father of three grown daughters, he is now based out of Arizona and travels the country in his Winnebago Adventurer motorhome interviewing industry professionals and interesting RVers alike. He can be reached at

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