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Atlas and Boots: How to start a travel blog — a professional guide

From the bloggers at Atlas and Boots.

At Atlas & Boots, we are periodically approached for advice on how to start a travel blog. To help future bloggers, we have put our knowledge into a comprehensive but concise guide below. This covers not only the technical aspects of starting a travel blog but also the editorial, helping you to plan, maintain and grow your blog in a professional way.

Without further preamble, let’s begin.

1. Choose your brand name

The first step in choosing your brand name is choosing your blog’s niche. Atlas & Boots is an outdoor travel blog but there are many niches to choose from.

Once you decide on a niche, think of a range of names using the methods below.

Personal name: Many entrepreneurs choose to name their businesses after themselves – not only one-person bloggers like Nomadic Matt and Wandering Earl, but renowned businesspeople like Disney, Ford and Chanel. This is a great way to add a personal touch but as a rookie blogger, be warned that it may be difficult to brand yourself as a professional site. If you do choose this option, avoid Nomadic, Adventurous, Vagabond and Wandering as they are already associated with established bloggers.

Descriptive: This option describes exactly what a brand is about (e.g. A Luxury Travel Blog, Solo Traveler). It can be good for SEO as it caters to specific search terms, but also runs the risk of being too generic. If you choose something more specific, avoid references to your age, occupation or location (e.g. kiainkorea.com) as you may outgrow these.

To read the full story by Atlas and Boots, click here.

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